The work speaks.
Real outcomes for real B2B companies, with names attached.
Case studies
01 — Case studiesFrom referral-dependent to an always-on outbound channel
360Partners, founded by Abbie Bowtell after a decade at Goldman Sachs and helping scale 20VC, places senior full-time and fractional professionals into banks, investment firms, fintechs and VC-backed companies across the UAE and UK.
Where they were stuck
Growth ran on Abbie's network. Strong months when introductions flowed, quiet ones when they did not. The people who actually bring senior talent in, founders and executives at financial firms, ignore generic recruiter outreach, and Abbie's calendar could not absorb prospecting on top of live placements.
What changed
Outreach now goes out every week whether or not referrals show up, and conversations with the right founders and executives land on the calendar steadily. The new site holds up in front of an ex-Goldman network, and the engagement is ongoing.
Extremely proactive, hardworking, and always thinking outside the box. He has been a huge support across multiple areas of the company, particularly in business development and lead generation.Abbie Bowtell · Founder, 360Partners
What we built
- ICP work: which firms, at which stage, showing which hiring signals
- Targeted lists of banks, fintechs and VC-backed companies hiring for senior roles
- Founder-led LinkedIn outbound written in Abbie's voice, not agency-speak
- Reply handling through to booked conversations
- Candidate sourcing support on live mandates
- The 360Partners website, designed and built end to end
A borrowed-audience motion built on precise lists
A US sales coaching business whose buyers live inside sales and B2B podcasts. The founder wanted to be in those conversations systematically, not occasionally.
Where they were stuck
Podcast guesting works, but researching hosts one by one eats founder hours, and template pitches get deleted by hosts who receive them daily. The motion needed lists worth pitching and copy that did not read like a mail merge.
What changed
The campaign ran on our lists and our copy, with the founder's time spent on the conversations instead of the research. His public recommendation of the work sits in the testimonials below.
He's got an incredible eye for marketing copy and is just a really great person to interact with.Founder · sales coaching business
What we built
- Research criteria: show topic, audience fit, and activity, not just download counts
- Targeted host lists across the sales and B2B space
- Outreach copy in the founder's voice, angled to each show's audience
- A repeatable process the founder could keep running
First conversations for an agency starting from zero
A digital marketing agency at launch, serving the real estate and finance space. No client base, no inbound, and a niche where trust decides everything.
Where they were stuck
Day one of an agency is a cold start. The founder had the skills and no pipeline, and every week without conversations was runway burned. He needed a way to get in front of genuine prospects without an audience to lean on.
What changed
The agency got its first real at-bats and found its footing. In the founder's own words, he was really happy with the results, and his recommendation is below, word for word.
Helped me immensely with outreach when I first started my agency. Really insightful and hard-working.Founder · marketing agency
What we built
- Sharpened the launch ICP and offer before anything went out
- Prospect lists matched to the niche the founder could win fastest
- Outreach written and run to open the first real conversations
- Weekly iteration on message and targeting as replies came in
100 signups in 24 hours for our own free tool
Ascent Outbound OS, a free LinkedIn pipeline tool for founders who run their own outreach. Built in-house, launched in public, live at os.getascent.co.
Why we built it
Agencies ask clients to trust the playbook. We wanted proof in public that ours works with our own name on the line: position a product, build it, launch it, and get it adopted with zero ad spend.
What changed
100 signups in the first 24 hours, entirely from organic founder-led posts. The tool runs today, feeds the agency's own pipeline, and doubles as a live demo of the work we sell.
What we built
- Positioning and landing page, written and designed in-house
- The full product: daily outreach loop, pipeline, real-action stats
- Founder-led launch content across LinkedIn and communities
- Ongoing iteration driven by real user feedback
Warm doors in a regulated niche
Outreach and lead generation support for a specialist consultancy where the right conversations are hard to start cold and the founder's hours belonged on client work.
Project firepower, invited back
Go-to-market and outreach work delivered as a defined project. It wrapped with the founder publicly keen to partner on the next one.
More at-bats for a specialist
Outbound and lead generation aimed at the operators behind the DTC brands the consultancy's retention work fits best, without the founder living in prospecting tools.
Anonymised cases are described at the level each client is comfortable with. Every quote is public and word for word. More cases added as they are ready.
How a system actually gets built
02 — The build, honestlyA proper outbound system is built, not switched on. The first month is research and infrastructure, because rushing warmup is how domains get burned and pipelines get poisoned. This is what the build really looks like.
Research and foundation
ICP, positioning, messaging and list building. Nothing sends yet.
Infrastructure and warmup
Domains, inboxes, authentication, deliverability warmup. This cannot be rushed.
Live and ramping
Sending starts low and climbs as deliverability holds. First replies land.
First real signal
Enough replies to read the market honestly and adjust.
Stable patterns
Data worth trusting. Targeting, message and channel mix get tuned.
Predictable pipeline
The system runs on numbers, not hope.
Once it is live, the ranges we run to
Operating rangesReply rate
Depending on ICP and messaging.
Replies that qualify
Real conversations, not polite brush-offs.
Meeting show rate
Of qualified conversations booked.
Not just outbound
03 — Across the systemOutbound is the loudest part of the work, not the whole of it. The portfolio runs across the full go-to-market, from strategy to the plumbing underneath.
GTM Strategy & Foundation
ICPs, positioning and 90-day roadmaps defined before a dollar is spent on execution.
→Outbound & Pipeline
Founder-led LinkedIn and email systems booking qualified conversations for talent, agency and B2B service businesses.
→Founder LinkedIn Ghostwriting
Profiles and content that make founders the recognised voice in their space before the first call.
→Paid Ads
LinkedIn and Google campaigns layered on top of proven messaging to create and capture demand.
→Website, Landing Pages & CRO
Sites designed and shipped for founders out of firms like Goldman Sachs, built to convert, not just look good.
→Marketing Ops & Automation
CRMs, workflows and dashboards wired together so every lead is tracked and nothing slips.
→What clients say
04 — TestimonialsJamil is incredible to work with. Extremely proactive, hardworking, and always thinking outside the box. He consistently brings new ideas, takes initiative without needing direction, and genuinely cares about delivering results. Reliable, resourceful, and great to work with. A real asset to any team.
Abbie BowtellFounder, 360Partners · ex-Goldman SachsJamil is a real one. Helped me immensely with outreach when I first started my agency. Really insightful and hard-working. Was really happy with the results he gave me and his business instincts are that of a natural on all levels.
Feodor KozminLaunchPoint LabJamil did a great job sourcing leads for us when we were doing outreach to podcast hosts. He's got an incredible eye for marketing copy and is just a really great person to interact with. Highly recommend working with Jamil if you have any questions on how to market and sell your B2B offer.
Adam PoundsFounder, SalesCoachProOne of the good ones. Smart, reliable. Recommend any day!
Jacob MarsEmail & CRM for 7 and 8 figure DTC brandsJamil is the ultimate learner and go getter. Great energy, smart guy and very determined. Highly recommend working with Jamil.
James McLoughlinApp marketing · sports betting & fintechJamil is great to work with! Excited to partner with him again on a project!
Tim HickleHelping MSPs turn AI into recurring revenueAll quotes are public LinkedIn recommendations, word for word.